FRASER HART JEWELLERY CAMPAIGN
Jennifer Lo Hair + Makeup Artist
Fraser Hart is a gorgeous high street jewellery store that have been around since 1936! They have a stunning range of jewellery showcasing beautiful diamonds and precious jewels, inlaid in quality metals. They have a great range of watches, bridal collections, all types of jewellery from earrings to bracelets and rings. At the moment they actually have a mid season sale too, which you can see on the Fraser Hart website.
I had a great day doing the hair and makeup for model Charlotte who was used in the campaign. The breif was chic, elegant and classy but not too glam or red carpet contrived. They wanted to appeal to a sophisticated but young trendy market too.
I used Arbonne liquid perfecting foundation and primer for the base, to create an even flawless coverage that looks stunning on camera due to the light reflecting particles that give a skin finish. My new favourite concealer was used to cover any discolourations, it looks amazing and extremely small amounts required for great cover. The base was set with mineral powder as under the lights it can get quite hot, we also want it to last. Eyes I used a natural palette of colours and black gel eyeliner and mascara. I filled in Charlottes eyebrows naturally with a grey based shadow. For Charlotte's lips I used a mixture of a lip colour called Willow and Magnolia for a natural, nude colour. To create a beautifully tousled look to her hair I used a babyliss pro wand to create a soft wave and backcombed at the roots to create more volume and lift, as sometimes very long hair can be quite heavy and pull at the roots.
Have a peek at some of the images below and you can also seem them in the Fraser Hart stores.
